About

I'm Archana Ram, a writer, editor and content strategist with expertise in wellness, food, travel, sustainability, and more. I've wanted to write ever since I picked up my first magazine (YM). I went on to graduate from Northwestern University with a degree in journalism, specializing in magazines, then moved to New York City where I was a staff writer for People StyleWatch and Entertainment Weekly.

In 2011 the road was calling. My husband and I quit our jobs to backpack around Asia and South America for 13 months. It was one of the most incredible experiences of my life. After the trip, we moved to San Diego in 2013 and I joined the staff at San Diego Magazine, rising from staff writer to editor to senior editor. I also produced and co-hosted the magazine's weekly, award-winning food podcast, the Happy Half Hour.

Then in 2019 the road was calling again. My husband and I road-tripped around the western U.S. (and Vancouver) with our dog in a compact car for nine months, working when we weren’t navigating National Parks and exploring small towns. Now I’m a full-time journalist and copywriter based in Ojai, CA, with clients like Vogue, Conde Nast Traveler, Patagonia, and Netflix and CPG brands including Prose and Clevr Blends, working on all aspects of copy from revamping web pages and blogging to crafting catchy slogans and social media posts. I've also served as writer and editor for the marketing agency EnVeritas Group, focusing on travel copywriting projects for Google, and Verywell, a website committed to quality, research-backed health and wellness content.

Beyond print, I have 10+ years of on-air expertise, logging appearances on Today, Access Hollywood, NBC7 San Diego, and NPR's San Diego affiliate KPBS.

Interested in learning more? Head over to the Contact page.